As we watch the digital landscape shift and morph in response to various forces - from the sell-off of Twitter's blue ticks to the introduction of daily tweet limits - it's clear that the social media landscape is in flux. We're also seeing companies scrambling to replace or replicate platforms like Twitter, with the latest attempt coming from Meta with its new app, Threads.
But here's a thought: What if instead of trying to replicate or replace, we just reimagine? What if we create something truly new, innovative, and user-centric? Our focus shouldn't be to create a new Twitter or a new Instagram, but to create platforms that are built with users and their needs in mind.
With the turmoil Twitter is experiencing since being acquired by Elon Musk and the non-availability of Threads in the EU, #associations and their members are left wondering what the future holds. These changes could potentially disrupt communication, networking, and advocacy efforts that have, for so long, been anchored in platforms like Twitter. On the other hand, this might also be a moment of opportunity - a chance for associations to redefine how they connect, engage, and influence in a digital world.
While Threads not being launched in the #EU yet might seem limiting, it also means that we have time. Time to rethink, time to learn from what's happening elsewhere, time to innovate. As association professionals, let's take this moment to reimagine how we communicate, how we share our stories, and how we build and foster our communities. After all, #innovation often emerges in times of greatest uncertainty.
So, what do you think the future holds for digital engagement in the world of associations? And what opportunities do you see in this shifting digital landscape? Let's start a conversation. 💬
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